Who would be the audience for your media product
Before we start lets just take a minuet to recap on film classification,
I used PowerPoint to create a recap of film classification
I used PowerPoint to create a recap of film classification
Target Audience profile
Remember to press the play button on the second slide of the PowerPoint.
Remember to press the play button on the second slide of the PowerPoint.
I decided to research some films that were similar to fatal Envy to see weather the target audience was the same as ours and I found the following.
Insidious
This is a horror/thriller film. Once again with a target audience of 15 to 24 ( popular for a thriller films) with The cliff hangers used with in the film similarities are seen between Insidious and our film Fatal Envy. We chose to research the film Insidious as we found it a good film to gain some inspiration for what soundtracks and effects we could use for our film to help build tension. A range of sound effects and sound tracks will be used. The film also helped us gain some ideas for our cliff hangers.
I also found this,
The boy next door
The boy next door very much like our film as like fatal envy the boy next door contains a kidnap theme. The target audience for the film were aged between 15 to 24 and mainly caught the attention of the females gender. This shows that our research was successful as both films fits our taps age and gender. This proves that most thrillers are watched by 15 to 24 year old.
The gratification Theory
Gratification theory is a popular approach to understand mass communication and why people go to a certain type of media product
their is five reason why the audience goes to see the film those being
- Cognitive needs
- Affective needs
- Personal integrative needs
- Social integrative need
- Tension free needs
Here are two videos to help you understand the theories better,
The reception Theory
The cultural theorist Stuart hall Developed the idea of the reception theory. He suggested that media text are encoded and then decoded. In other words the media text is encoded by the producers and then decoded by the audiance. The reception theory sugests that the audiance decode the messege in three different ways
- Dominant
- Negotiated
- Oppositional
here is a video to help you understand the theory better,
In my next post I will answer question 5
